Lotta Lotta Money for the Maryland Lottery is a series of :15 TV spots to promote the Mega Millions and Powerball jackpots. The spots are modular and are built to update the digital jackpot amount. It’s a lotta lotta money!
Project Categories: Commercial
Marching Tickets
Marching Tickets is a commercial produced in late 2022 for the Maryland Lottery’s annual Holiday Scratch-Offs launch. A woman returns home with the family of Holiday Scratch-Offs. All of a sudden, the Scratch-Offs spring to life to spread holiday cheer throughout her home. The tickets fly around the house stashing themselves in envelopes and stockings. … Continue reading “Marching Tickets”
We Thank You for 50 Years
The Maryland Lottery turned 50 and thanks players, retailers and the State of Maryland for 50 years of fun and games! We Thank You!
Quarterback
This spot, designed to promote the 2022 Ravens Scratch-Off from the Maryland Lottery, features play-by-play announcers in a retro, miniature electronic football game. The entire shoot was done on a macro level with the camera really “down in on the action” of the players. Winner of a 2023 Silver Addy award.
Boy Band
Winner of a 2023 Gold Addy in the “Social Media Campaign” category and a 2023 Silver Addy in the “TV Spot” category, Show Me “Boy Band” looks like a cheesy music video from your typical boy band of the 90’s and 2000’s.
Bowser
This :30 second TV commercial, designed to promote the “Family Feud” Maryland Lottery Scratch-Offs, opens on a typical family gathered in their living room. They are all intently watching the game show on TV and family members frantically shout out answers as the tension builds.
Home Run Riches – Contestant of the Game
This hilarious series of :30 spots promotes the Maryland Lottery’s Fast Play “Home Run Riches” tickets. Each spot queries a different person, asking “What if you were chosen the Home Run Riches contestant of the game?” Winner of a 2023 Silver Addy award in the Best TV Campaign category.
GoVAX
“GoVAX” encourages all Marylanders to protect themselves, their families and communities by getting vaccinated against COVID-19 when they become eligible.
Stuck
Oh what fun! Molly and Patrick are awoken in the middle of the night; they go to investigate. They can’t believe what they find in their living room… Make the holidays merrier with this :30 commercial produced for GKV and the Maryland Lottery.
Good Luck Charms
“Good Luck Charms” is a celebration of the diversity and vibrancy of the state and has an off-the-cuff genuineness and colorful blend of the whimsical. Warm and inviting, the spot features those who believe in chance and who embrace the magical along with the tangible. The spot is set to C.W. Stoneking’s bluesy yet upbeat … Continue reading “Good Luck Charms”